{"product_id":"on-running-cloud-6-fog-white3mf10073280","title":"On Cloud 6 'Fog White' (3MF10073280)","description":"\u003ch2\u003eOn Cloud 6 'Fog White'\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eOn Cloud 6\u003c\/strong\u003e in \u003cem\u003eFog White\u003c\/em\u003e is the Cloud 6 at its most essential. The Cloud 6 is On's original silhouette — the shoe that introduced CloudTec® to the world, that established the visual language the brand has built everything else on. In Fog White, it arrives in the colorway that is most honest about what the Cloud 6 is: a shoe that has been designed with enough precision that it does not need color to communicate its quality. Fog is not white. Fog is what happens to white when it enters the atmosphere — when light scatters through moisture and air and becomes something softer, more diffuse, more present than the white it came from. On the Cloud 6, Fog White is the color of a shoe that understands its own architecture well enough to let that architecture speak without the assistance of contrast or accent.\u003c\/p\u003e\u003ch3\u003eFog White Colorway\u003c\/h3\u003e\u003cp\u003eWhite is the color that contains all other colors, which is another way of saying that it is the color that has decided not to choose. Fog is the color that white becomes when it is released into the world — when the precision of pure white meets the complexity of atmosphere and becomes something that is simultaneously more subtle and more present. On the Cloud 6, the relationship between Fog and White is distributed across the shoe's architecture with the same precision that defines the shoe itself: the upper in the cooler, more atmospheric fog tone; the CloudTec® pods and midsole in the cleaner, more precise white; the two colors in a dialogue that is quiet enough to be mistaken for a single color until the light changes and reveals the depth that was always there. Fog White is the colorway for the wearer who understands that restraint is not the absence of intention — it is the highest form of it.\u003c\/p\u003e\u003ch3\u003eCloud 6 — The Original, Refined\u003c\/h3\u003e\u003cp\u003eThe Cloud 6 is the sixth generation of On's founding silhouette — the shoe that began the brand's conversation with the world about what running footwear could look like and feel like when it was designed by people who cared about both questions equally. The CloudTec® pods in the sixth generation are the most refined in the line's history: smaller and more precisely tuned than the original, they provide cushioning that is more consistent across the full range of the foot's contact with the ground, and energy return that is more immediate and more directional than the earlier generations. The upper is On's lightest Cloud construction — an engineered mesh that provides structure where the foot needs it and breathability everywhere else, with a fit that is precise without being restrictive. The outsole is On's standard rubber compound, formulated for the mixed-surface demands of urban life: the pavement and the cobblestone and the occasional grass that defines the city walk and the city run equally. The Cloud 6 is not a maximalist shoe. It is a shoe that has been refined to the point where every element is exactly what it needs to be and nothing more — and Fog White is the colorway that makes that philosophy visible.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFog White Colorway\u003c\/strong\u003e — atmospheric fog upper with precise white CloudTec® pods; two tones of white in a dialogue that reveals its depth when the light changes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSixth-Generation CloudTec®\u003c\/strong\u003e — the most refined pod configuration in the Cloud line's history; more consistent cushioning and more immediate energy return than earlier generations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightest Cloud Upper Construction\u003c\/strong\u003e — engineered mesh with structure where needed and breathability everywhere else; precise fit without restriction\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixed-Surface Outsole\u003c\/strong\u003e — rubber compound for urban life's varied surfaces: pavement, cobblestone, and the occasional grass of the city walk and run\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOriginal Cloud Silhouette\u003c\/strong\u003e — the shoe that established On's visual language; six generations of refinement without departure from the founding intention\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRestraint as Design Philosophy\u003c\/strong\u003e — every element exactly what it needs to be and nothing more; the colorway that makes that philosophy visible\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStyle Code: 3MF10073280\u003c\/li\u003e\n\u003cli\u003eColorway: Fog \/ White\u003c\/li\u003e\n\u003cli\u003eBrand: On Running\u003c\/li\u003e\n\u003cli\u003eGeneration: Cloud 6\u003c\/li\u003e\n\u003cli\u003eCategory: Lifestyle \/ Urban \/ Everyday\u003c\/li\u003e\n\u003cli\u003eUpper: Engineered mesh\u003c\/li\u003e\n\u003cli\u003eMidsole: Sixth-generation CloudTec®\u003c\/li\u003e\n\u003cli\u003eOutsole: Mixed-surface rubber compound\u003c\/li\u003e\n\u003cli\u003eAvailable in US sizes 7–11\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eFog White is not the absence of color. It is the decision not to need one.\u003c\/em\u003e\u003c\/p\u003e","brand":"On Running","offers":[{"title":"7","offer_id":43253641412670,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"7.5","offer_id":43253641445438,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":43253641478206,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"8.5","offer_id":43253641510974,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"9","offer_id":43253641543742,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"9.5","offer_id":43253641576510,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":43253641609278,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"10.5","offer_id":43253641642046,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"11","offer_id":43253641674814,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/4383\/7502\/files\/cloud-6-fog-white-3mf10073280-1.jpg?v=1787817098","url":"https:\/\/www.kickshowcase.com\/products\/on-running-cloud-6-fog-white3mf10073280","provider":"Kicks Howcase","version":"1.0","type":"link"}